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Growth Hacks: How Discord valued at $7 billion under a year?
Discord was initially started as a chat service for multiplayer mobile gamers that later on provides voice and stream services.
Jason’s (co-founder of discord) failed to monetize discord a lot of time.
Soon, they decided to market Discord as a free voice and text chat application for gamers who want to talk to team members during a game.
This helps gamers to make their community and interact in between.
Later, The company grew to acquire a user base of 8.9 million daily active users by 2017.
Discord’s strength lies in 2 critical factors:
1) Ability to handle thousands of server communications without glitches.
2) A multi-platform support namely web, standalone app, phone.
They partnered 🤝 with Video game streamers such as Twitch.
This integration resulted in more visibility allowing more gamers to adopt as well as invite others to join the community.
What happens when a free application offers significantly better service than most paid services?
Gamers are instantly attracted to the free app. That is exactly what happened with Discord.
The app has now introduced two subscription-based plans – nitro and nitro classic.