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Stats: Comparison of Bootstrap startup w/ Funded Startup
A comparsion of Zerodha and CRED
Here's a quick comparison stats came from one of leading business news firm.
Zerodha vs Cred
Zerodha Profit - ₹1000 Crores
Zerodha Ad Spending - ₹0
Cred Profit - ₹0 📉
Cred Ad Spending - ₹1500 Crores per IPL season
Why did Cred spend that much on advertisements?
To acquire new customers and trigger scale,
CRED spent heavily on customer acquisition and brand development.
Expenditure on advertisement and marketing was the largest cost center for the fintech startup.
if we look at Zerodha as it also a fintech startup that spent nothing on marketing.
But it has grown tremendously well!
The answer to this question is to make a deep analysis of the market and came up with a revolutionary problem idea.
The Zerodha is a discount broking services provider which solves a large market problem.
Hence, it grows more without marketing.